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Strategic Communications
Senior-level communications counsel shaped by real-world executive experience.
Communications Strategy for Leaders Who Need to Get It Right
From the Boardroom to the Newsroom to the War Room, we help organizations tell their story, navigate challenges, and drive results.
Who We Are
Trusted counsel, shaped by experience at the highest levels of government, media, and business.
At Winged Victory, we help leaders solve complex challenges and communicate effectively.
We bring more than only communications expertise — we bring clarity, discipline, and strategic judgment to every engagement.
Our approach combines disciplined messaging, strategic insight, and real-world experience at the highest levels of business, media, government, and politics.
Our clients rely on us for trusted counsel and high-level execution, drawing on experience earned in the boardroom, newsroom, and war room.
What We Do
Disciplined strategy and high-level execution across four interlocking areas of practice.
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Media Relations
Helping clients engage the media strategically, shape coverage, and tell their story effectively.
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Crisis Management
Steady guidance during moments of uncertainty.
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Campaign & Strategic Initiatives
A record of winning major campaigns in the toughest of environments.
Who You'll Work With
We do the work, bringing experience, strategy, and sound judgment. Every time.
President
Daniel Scarpinato
A skilled leader, communications professional and strategist who has worked at the highest levels of government, media and politics — from Washington, D.C. to serving as Communications Director and later Chief of Staff to Governor Doug Ducey.
Daniel Scarpinato is a skilled communications professional and strategist who has worked at the highest levels of government, politics and media.
Daniel began his career as a newspaper reporter and editor before making the leap to politics and cutting his teeth on some of the most competitive races in the country.
In 2011, Daniel joined the staff of the National Republican Congressional Committee (NRCC), where he eventually served as the committee's National Press Secretary. Daniel worked closely with candidates and strategists across the country to develop messaging and communications strategies that helped the party win key congressional races.
After several years at the NRCC, Daniel returned to his home state of Arizona to serve as the Communications Director, and later as Chief of Staff, for Governor Doug Ducey. In this role, he helped the Governor navigate a range of complex policy issues, including education reform, tax policy, and border security.
Throughout his career, Daniel has been recognized as a skilled communicator and strategist who is able to develop and execute effective messaging and outreach campaigns. He is widely respected by his colleagues and peers for his integrity and work ethic, and is widely regarded as a trusted advisor on communications, strategy, and public affairs.
Director of Strategic Communications
Carmen Voss
A disciplined, solutions-driven operator who translates big-picture strategy into actionable plans — leading communications, advancing complex campaigns, and ensuring seamless day-to-day execution across the firm.
Carmen Voss brings a disciplined, solutions-driven mindset to Winged Victory, where she operates at the intersection of strategy, execution, and organizational leadership. In her role as Director of Strategic Communications, she is instrumental in advancing complex campaigns, managing dynamic media environments, and ensuring the seamless functioning of day-to-day operations.
With a background in public affairs and executive coordination, Carmen is known for translating big-picture strategy into actionable plans and driving them forward with precision. Her work enhances messaging consistency, strengthens brand positioning, and creates the operational infrastructure needed for clients and internal teams to succeed.
Carmen's contributions are both strategic and structural as she develops and refines messaging frameworks, steers internal logistics, and ensures that timelines, deliverables, and communications align with mission-critical objectives. Her attention to detail and command of process make her indispensable in fast-paced, high-impact environments.
Carmen earned her Bachelor's degree in Psychology with a minor in Criminal Justice from Arizona State University.
Director of Creative Strategy & Technology
Clay Robinson
A uniquely operational strategist whose background spans political communications, high-stakes campaigns, and joint military experience overseas — helping clients cut through complexity, sharpen their message, and execute with precision.
Clay Robinson brings a uniquely operational approach to the Winged Victory team. With a background that spans political communications, high-stakes campaign environments, and joint military experience overseas, he helps Winged Victory clients cut through complexity, sharpen their message, and execute with precision.
Clay's work blends two strengths that are rarely found together: strategic communication and organizational discipline. In Arizona's political arena, he has helped elect leaders at every level of government and supported efforts that shaped public policy.
His messaging and branding strategies have elevated client visibility, shaped media narratives, and positioned candidates and coalitions for success in a fast-moving and often hostile information environment. Clay's reliability, message discipline, and the capacity to run complicated projects with excellence help clients win, govern, and communicate with confidence.
He holds three undergraduate degrees from Arizona State University and a Master of Global Management with a focus on Public Policy from the Thunderbird School of Global Management.